In a special Halloween episode of The Simpsons that aired in October 1995, a freak lightning storm brings all of Springfield's giant advertising statues to life. The advertising monsters begin to destroy the town when Lisa, an advertising executive, and Paul Anka come up with a jingle urging everyone to stop paying attention to the monsters. Here's the chorus:
Just don't look. Just don't look. Just don't look. Just don't look. Just don't look. Just don't look.
The townspeople comply and with no one paying attention, the advertising monsters collapse and die, saving the town.
The "just don't look" strategy works for more than advertising...it's effective in any situation where someone or something runs on attention. On the web attention comes in the form of links and pageviews so "just don't look" translates roughly into "just don't link or read". If you don't like who's on the cover of Wired, just don't look. If no one talks about her, she'll go away. Think media gossip sites are ruining the web? Don't read them. Leggy blonde conservative got your knickers in a knot? Just don't look. Commenters ruining the internet? Moderate your comments or close them up. If some Web 2.0 blowhard says something stupid, just don't look. Hate blonde socialites? Just. Don't. Look.
A few months back a producer from the Simpsons contacted Carly about using her song 'everyday' for an upcoming episode in which they were going to parody my video. She was negotiating a rate for the song, until they never got back to her. No fee was agreed on, no contracts signed.
Maybe they decided since it was parody they didn't need permission? I don't find that likely since what little I know about Hollywood/TV is that they're really concerned about clearing rights. (thx, slava)
Some sweet soul has put Powers of Ten online. If you've never seen it, I can't recommend it enough:
Powers of Ten is a short film by Charles and Ray Eames, whose work you may have previously sat in. The film starts on a picnic blanket in Chicago and zooms out 10x every 10 seconds until the entire universe (more or less) is visible. And then they zoom all the way back down into the nucleus of an atom. A timeless classic. (via youngna)
Patrick Pittman makes a good case for Homicide: Life on the Streets being the best TV show ever. I loved Homicide and am convinced it would have found a great audience in this age of TiVo and quick-to-DVD (it was a difficult show to catch on Friday nights). Re: best TV ever, The Simpsons, Seinfeld, The Sopranos, Six Feet Under, and M*A*S*H have to be near the top of the list...what are your favorites?
You're visiting kottke.org. All content by Jason Kottke (contact me) unless otherwise noted, with some restrictions on its use. Good luck will come to those who dig around in the archives. If you've reached this point by accident, I suggest panic.
