Now you can buy a house modeled after one of Martha Stewart's three houses. People love these houses so much that sales are bucking the downturn in new home sales. Says a representative for the company building the homes: "It's our version of the iPhone. It illustrates the power of something different with a brand tied to it."
This entry was published on September 11, 2007 at 01:30 pm.
Tags for this entry: realestate marthastewart iphone branding
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