On brand indentities that are flexible (vs. those that are static). Examples: Google's logo, Target's bullseye, and Saks' jumbly identity. "As advertising agencies lose their grip on the communications channels, the logos are starting to come out of the corner. Once pushed as far over to the bottom right as possible, they're becoming central to communication, no longer content to just be the the full-stop at the end of a piece of branded communication." (via quipsologies)
This entry was published on June 21, 2007 at 10:24 am.
Tags for this entry: branding design logos google target sakfifthavenue
kottke.org is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998. You can read about me and kottke.org here. If you've got questions, concerns, or an interesting link for me, send them along. Here's the kottke.org RSS feed 
.
Advertise on kottke.org via The Deck.
You're visiting kottke.org. All content by Jason Kottke (contact me) unless otherwise noted, with some restrictions on its use. Good luck will come to those who dig around in the archives. If you've reached this point by accident, I suggest panic. In memory of DFW, rest in peace. Thanks for everything.