Netflix, the online DVD rental company, recently released a bunch of their ratings data with the offer of a $1 million prize to anyone who could use that data to make a better movie recommendation system. On the forum for the prize, someone noted that the top 5 most frequently rated movies on Netflix were not particularly popular or critically acclaimed (via fakeisthenewreal):
1. Miss Congeniality
2. Independence Day
3. The Patriot
4. The Day After Tomorrow
5. Pirates of the Caribbean
That led another forum participant to analyze the data and he found some interesting things. The most intriguing result is a list of the movies that Netflix users either really love or really hate:
1. The Royal Tenenbaums
2. Lost in Translation
3. Pearl Harbor
4. Miss Congeniality
5. Napoleon Dynamite
6. Fahrenheit 9/11
7. The Patriot
8. The Day After Tomorrow
9. Sister Act
10. Armageddon
11. Kill Bill: Vol. 1
12. Independence Day
13. Sweet Home Alabama
14. Titanic
15. Gone in 60 Seconds
16. Twister
17. Anchorman: The Legend of Ron Burgundy
18. Con Air
19. The Fast and the Furious
20. Dirty Dancing
21. Troy
22. Eternal Sunshine of the Spotless Mind
23. The Passion of the Christ
24. How to Lose a Guy in 10 Days
25. Pretty Woman
So what makes these movies so contentious? Generalizing slightly (*cough*), the list is populated with three basic kinds of movies:
Misunderstood masterpieces / cult favorites (Royal Tenenbaums, Kill Bill, Eternal Sunshine)
Action movies (Pearl Harbor, Armageddon, Fast and the Furious)
Chick flicks (Sister Act, Sweet Home Alabama, Miss Congeniality)
The thing that all those kinds of movies have in common is that if you're outside of the intended audience for a particular movie, you probably won't get it. That means that if you hear about a movie that's highly recommended within a certain group and you're not in that group, you're likely to hate it. In some ways, these are movies intended for a narrow audience, were highly regarded within that audience, tried to cross over into wider appeal, and really didn't make it.
Titanic is really the only outlier on the list...massively popular among several different groups of people and critically well-regarded as well. But I know quite a few people who absolutely hate this movie -- the usual complaints are a) chick flick, b) James Cameron's heavy-handedness, and c) reaction to the huge success of what is perceived to be a marginally entertaining, middling quality film.
BTW, here are the movies on that list that fit into my "love it" category:
The Royal Tenenbaums
Lost in Translation
Napoleon Dynamite
The Day After Tomorrow
Kill Bill: Vol. 1
Titanic
Eternal Sunshine of the Spotless Mind
